December 20, 2004 — While a certain
high-profile Web search engine would like everyone
to “google” for information, a small
San Francisco-based company would like to make “grok”
an action verb for accessing content, including
that indexed by Google. Groxis (http://www.groxis.com),
a company that pioneered visualization software,
has formally introduced Grokker E.D.U., its “search-and-research”
platform for the education market. The new platform
provides an optimized-for-education version of Grokker
2.2, the company’s metasearch application
that shows contextually organized results from multiple
sources, including the Web, in easy-to-navigate
maps. Groxis also announced implementations of the
new platform at Stanford University and a number
of other universities and school districts.
Stanford University was one of Groxis’
first customers. The university worked closely
with the company on the development of Grokker
E.D.U. The new platform provides faculty and students
with a single point of access to multiple resources,
including library catalogs, proprietary subscription
databases, and the Web. It helps Stanford users
to be more efficient in their research and navigation
among the numerous available resources.
According to R. J. Pittman, co-founder and CEO
of Groxis, the partners rolled out the platform
campuswide at the beginning of fall 2004 after
working with Stanford for nearly 3 years. “The
intense information environment at Stanford has
been a good proving ground for our product,”
he commented.
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Grokker is installed on Stanford desktops in
public and residence clusters. Faculty, staff,
and students can download their own copies, which
allows them to set up saved preferences. At present,
the Stanford implementation provides a single
point of access to Socrates, the Stanford Library
information system; HighWire Press (part of Stanford);
Academic Search Premier (from EBSCO); Expanded
Academic (from Thomson Gale); the Library of Congress;
and seven Internet search engines. Users can initiate
a single query from any combination of these information
sources; Grokker E.D.U. returns a visual map containing
results from all selected sources. Users don’t
have to identify in advance which source might
be best, but they can specify if they wish. Flexible
filters, which adjust based on the source being
searched, make it easy to narrow a search on the
fly.
Michael Keller, the Ida M. Green University librarian
and director of academic information resources,
said: “Grokker E.D.U. is a most significant
step toward what many people in education and
the information sciences have been exploring for
years—a way to provide broadcast or targeted
returns on the search in a single, easy-to-navigate,
and modifiable environment. In educational research—or
any research for that matter—the world is
much larger than just MSN, Yahoo!, and Google.
Certainly, it is inclusive of all the major search
engines, but the information universe goes beyond
the publicly accessible Web to proprietary, controlled
access data environments. Grokker offers a way
to bring both information from the public and
the proprietary information environments together
in a single, comprehensible screen that helps
people—ordinary people who are not necessarily
experienced, professional searchers—make
sense of it all.”
Pittman said that Grokker provides users with
the powerful element of discovery. Actually, it’s
E.D.U.—“explore, discover, understand.”
Grokker E.D.U. also provides customized features,
such as a bibliography generator (that accommodates
formats like EndNote, MLA, and RefWorks, with
additional to be added), a list maker (to provide
a list view as an alternative to a map), and map
and text exporting capabilities. Its collaborative
features let faculty and students save and share
research results.
The product has been well-received at Stanford
in the few months since its launch. According
to Chris Bourg, associate director for communications
for the Stanford University Libraries, there have
been almost 1,300 downloads of the software, and
users are hitting the library Grokker start page
an average of 44 times a day. She feels this is
high considering the program’s newness combined
with its fairly low-key promotion during the fall
quarter. She said the libraries plan a more aggressive
promotion for the winter quarter.
Bourg acknowledged that Grokker E.D.U. is tapping
a relatively small pool of the resources available
to Stanford users but said this has been a good
test of the advantages of offering broadcast federated
search. She also said that it solves the problem
of retrieving incomprehensibly long lists of results—with
the Grokker visualization of topical categories,
users are finding it much easier to get to results
faster. Bourg added: “I don’t know
all the visual bells and whistles of the product
yet, and it’s still much better than a list
for me. You don’t have to be a sophisticated
user to get a lot out of the product, though some
of our geekier students have really gotten into
it.”
Groxis will continue to develop additional research-ready
plug-ins to accommodate additional resources and
databases. Bourg said that Stanford has already
requested plug-ins for the RLG Union Catalog and
for IEEE full-text journals and proceedings. These
should be implemented by the end of January.
“Grokker E.D.U. is adaptable to fit the
specific needs of the educational institution
and the student,” said Pittman. “Our
approach is to deliver what is needed, how it
is needed, and as we continue gaining momentum
in the education market, we will be delivering
a growing library of information sources to meet
the needs of educators and students worldwide.”
According to Groxis, school districts that have
already adopted the platform include the Manatee
Unified School District (Fla.), the Brownsburg
County Schools (Ind.), the Las Cruces Unified
School District (N.M.), and the Ramapo Unified
School District (N.Y.).
And, what are the benefits of a product like
Grokker in an educational setting? According to
education leader David Thornburg, founder and
director of global operations for the Thornburg
Center: “Students who grok have a great
advantage over their peers—they are quicker
at sorting the wheat from the chaff and are better
at finding the quality needles in the haystack
of overwhelming numbers of Web sites that often
impede, rather than assist, students in their
research.”
Paula J. Hane is Information Today, Inc.’s
news bureau chief and editor of NewsBreaks. Her
e-mail address is phane@infotoday.com.
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